The Salvation Army in Connecticut and Walmart Create More Opportunities for People to Help “Rescue Christmas” This Holiday Season

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CONNECTICUT, CT – To help meet the unprecedented level of need this holiday season, Walmart and The Salvation Army in Connecticut are working together to make it even easier for people to help others this Christmas. Building upon a 40-year relationship of supporting people in need during the holiday season, Walmart and The Salvation Army are bringing hope and joy to families through the expansion of programs like Angel Tree and Red Kettles, which will be out earlier, and, for the first time ever, round-up donations to The Salvation Army in-store and online.

The economic fallout of the ongoing health crisis has led to a new population of families and individuals facing unemployment and financial hardships that are expected to last through the holidays and well into the coming year. A recent study by Columbia University showed that nearly 8 million Americans have fallen into poverty since May. In Connecticut, The Salvation Army served 103,537 people last year.

“There is an old saying that encourages us to ‘count our blessings’. Now, 8 months into Covid-19, I still look for the blessings. One of them is our partnership with Walmart,” said Major Gregory Hartshorn, Divisional Commander of The Salvation Army’s Southern New England Division. “With our red kettles out before Thanksgiving, and the round up at the checkouts already in progress, we count Walmart and their customers one of our blessings. We expect many more families across CT to come to us for a turkey dinner or Christmas meal and toys for their children. Walmart will help us to meet the growing demand. Thank you!”

Since November 2, participating Walmart stores started offering customers the option to round up their purchases to the nearest dollar and donate the difference to The Salvation Army. Customers can do this in stores at manned cash registers, on or through the Walmart app. The option to donate will run through December 31.
The Salvation Army’s Red Kettles and iconic bell ringers will be at participating Walmart stores even earlier this year, starting on Saturday, November 21. The Salvation Army is adopting nationally mandated safety protocols for physical kettles to help ensure the safety of bell ringers, donors and partners. Bell ringers will also be at select Sam’s Clubs.
Salvation Army Angel Trees will appear in participating Walmart stores, giving local shoppers the opportunity to select a child or children from the tree and to purchase or drop off gifts onsite.
Those who prefer to do their shopping online can visit to find their closest Angel Tree Registry, either in-store or online. Through the site, customers can shop for gifts and have them delivered directly to a local Salvation Army.
Celebrities like DJ Khaled have taken up the #RescueChristmas Challenge, encouraging others to adopt an angel from The Salvation Army Angel Tree program in their hometown.

Visit to donate or learn more about how you can help The Salvation Army rescue Christmas this year. Every donation provides help and hope to the most vulnerable, and all gifts stay within the community in which they are given. If you need services or know of someone in need, please visit to find a location near you.

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